Feature — Analytics & Reports

Customer feedback analytics & custom reports

Qmeter turns every customer feedback response into live dashboards, drag-and-drop pivot reports and AI-written summaries — no analysts or SQL required. Ask the built-in AI Analyst a question in plain language and get a full report with an executive summary, insights and recommended actions; only your data schema is ever sent to the AI, never customer data.

Every response collected across web, SMS, email, QR, kiosk and call centre lands in the same analytics — comparable across branches from day one.

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1000+companies use Qmeter
2M+feedbacks collected
15+years in customer experience
Live dashboards

One screen that answers “how are we doing?”

The dashboard opens the moment you log in and updates as feedback arrives — filtered to exactly the branches and services you care about.

  • Five KPI cards — CSAT, NPS, total feedbacks, close-the-loop rate and sentiment split — each with a trend against the previous period.
  • A short AI-generated summary above the cards tells you what changed before you read a single chart.
  • The Satisfaction & Volume chart overlays response volume with CSAT or NPS — switch between the two with one click.
  • “Needs your attention” lists overdue tickets, escalations, negative feedback and at-risk customers — one click opens each.
  • Filter everything by branch, service, template or period — Today, 7d, 30d, 90d, YTD or All time.

The close-the-loop card shows how many negative feedbacks actually got a response — the number at the heart of a closed-loop feedback process.

Report builder

Build any report yourself — no analysts, no SQL

If you can drag a chip, you can build a report. The pivot builder answers questions your dashboard was never designed for.

The same engine reports on complaints too: resolution rates, SLA compliance and root causes, straight from the closed-loop ticketing module.

01

Drag dimensions

Pull Branch, Channel, Service or Root cause into Rows and Columns — or double-click to add them. No setup, no query language.

02

Add measures

Response count, average CSAT, NPS, resolution rate, SLA compliance — mix any of them in Values, side by side.

03

Run the report

One click builds the pivot table and KPI cards. After the first run, every layout change refreshes the numbers automatically.

04

Filter from the table

Right-click any cell → Keep only or Exclude that value. Totals recalculate instantly, so you drill down without rebuilding.

Dimensions
BranchServiceChannelTemplateStatusPrioritySourceCategoryLabelRoot causeAction takenAssigneeCustomerCreated date — day / week / month / quarter / year
Measures
Response countAverage CSATNPSTicket countResolved countReopened countResolution rateAvg first-response timeAvg resolution timeFirst-response SLA met %Resolution SLA met %Post-resolution CSAT %
Deliver

Reports that arrive in the leadership inbox

A report nobody opens changes nothing. Put the numbers where your team already looks — their email.

Save and share

Name the layout once, reopen it from All Reports any time, and share it with team members — you control who sees what.

Schedule to email

Daily, weekly or monthly — the report lands in the recipients' inboxes on time. Leadership reads the numbers without logging in.

Export anywhere

PDF for the board pack, Excel and CSV for deeper digging. Every report and every AI Analyst result exports in one click.

AI Analyst

AI customer feedback analysis in plain language

Type a question the way you would ask a colleague — “How did CSAT trend by branch last month?” The AI Analyst builds the report step by step, reads the result, and returns an executive summary, key indicator cards, AI Insights and Recommended actions, with the full pivot table underneath. Then push further: “focus on the three weakest branches” — it refines in context.

  • Executive summary written for leadership, not for analysts
  • AI Insights — the anomalies you would have missed in the averages
  • Recommended actions, not just charts
  • Follow-up questions refine the analysis in context

Privacy by design: only the data schema — the structure of your query — is sent to the AI. Customer records, response texts and personal notes never leave Qmeter. You connect your own OpenAI or Anthropic key and choose the model.

Accountability

Branch, agent and service leaderboards

Averages hide problems; leaderboards surface them. Rank by CSAT, NPS or SLI so Monday's meeting starts with facts, not impressions.

Branches

Rank every location by CSAT, NPS or SLI

Top agents

See who resolves fastest — and who needs coaching

Top services

Find the touchpoints that drag the score down

Measure what matters

SLI, NPS, CSAT and sentiment — tracked in one place

Pick the right KPI per touchpoint; Qmeter keeps them all comparable across every branch and channel.

SLI

Satisfaction Level Indicator

Qmeter's own single-number KPI (−100 to 100): current case × 100 / best case. One score to rank every branch, every week.

How SLI works
NPS

Net Promoter Score

Tracks whether customers would recommend you (−100 to +100). The dashboard shows it live, with period-on-period change.

NPS vs CSAT vs CES
CSAT

Customer Satisfaction

The workhorse metric. Score every visit and transaction, then pivot it by branch, service or channel in the report builder.

When to use CSAT
AI

Sentiment analysis

AI reads every comment and splits positive, neutral and negative — so text feedback counts in your numbers, not just scores.

CX terms explained

New to these terms? Start with the NPS vs CSAT vs CES comparison or the customer experience glossary.

The ROI

What self-serve analytics returns

The return arrives as hours nobody spends and decisions nobody waits for — one cited finding, two pieces of product mechanics.

Same day

Feedback gets ignored fastest when reading it is someone's unpaid second job. Dashboards and AI summaries turn this week's responses into this week's decisions — an underperforming branch surfaces today, not in next quarter's report.

time-to-insight
0 SQL

Branch managers build their own pivot reports by dragging chips — no query language, no BI backlog. The analyst-hours that used to queue behind report requests typically go back to actual analysis.

Self-serve report builder
Auto

Daily, weekly or monthly, the report assembles itself and lands in leadership inboxes. The recurring hours someone spends exporting, formatting and emailing the same deck typically disappear from the calendar.

Scheduled reports

Dashboards, the report builder and scheduled delivery are part of the platform, priced in public: Web Feedback from €500/year, Device License from €50/device/month. If a BI seat, a consultant day or an analyst backlog was in your plan, run the comparison first — see transparent pricing.

FAQ

Feedback analytics, answered

Short, honest answers. For anything else, talk to our team.

What is customer feedback analytics?

Customer feedback analytics is the practice of turning survey responses, ratings and comments into measurable indicators — CSAT, NPS, sentiment and trends — so you can see where service slips and act before customers leave. Qmeter does this live: every response updates the dashboard, SLI scores and branch leaderboards the moment it arrives.

Keep exploring

Where the numbers come from — and what to do with them

Get started

See your feedback turn into answers

Start a 14-day free trial — no credit card. Connect your channels and your first dashboard fills the day you go live.

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