Qualtrics alternatives

Qualtrics Alternatives & Competitors (2026): Which One Fits Your Programme?

The main Qualtrics alternatives in 2026 are Medallia and InMoment for enterprise CX, and QuestionPro, Alchemer, SurveySparrow, SurveyMonkey and Zonka Feedback for survey and mid-market feedback programmes. Qmeter — the platform we build — fits multi-location businesses that need feedback from kiosks, QR codes and digital channels acted on branch by branch, with public pricing.

Quick answer: the shortlist by need

  • Another enterprise experience management suite: Medallia or InMoment — broad signal coverage and quoted contracts, like Qualtrics.
  • Research and survey teams on a smaller budget: QuestionPro, Alchemer or SurveySparrow — public plans and free tiers, according to their websites.
  • Occasional surveys and quick polls: SurveyMonkey — self-serve with public team pricing.
  • Multichannel CX for a mid-size team: Zonka Feedback or SurveySparrow — surveys plus case or ticket management.
  • Feedback from branches, stores and service desks: Qmeter (our product) — kiosks, QR, SMS and web, with tickets routed to each location.
  • Staying with Qualtrics: sensible if one team runs customer, employee and market research on the same platform.

Qualtrics is a leading experience management suite, strongest where research teams need advanced survey design and analysis across customer, employee and brand programmes. Teams look at alternatives when their needs are narrower or different: a simpler survey tool, a price they can see before a sales cycle, or feedback from physical locations that someone must act on the same day. Below are the realistic options, described from each vendor's own website, with a comparison table and the criteria that should decide it. Our own pricing is public if you want a baseline.

See pricing

We build Qmeter, so read this as a vendor's guide. Every competitor fact comes from that vendor's own website as of September 2026, and where another product is the better fit, we say so.

At a glance

Eight platforms side by side

Channels, on-site collection, pricing model and best fit for each option, summarised from the vendors' own websites. Qualtrics is included as the reference point.

PlatformChannelsKiosk & on-sitePricing modelBest for
QualtricsReferenceSurveys, email, chat, digital, contact centre, socialOffline app with kiosk modeQuote-basedEnterprise CX, EX and research programmes
MedalliaSurveys, speech, social, digital, videoKiosks supported as connected devicesQuote-based (EDR model)Large enterprises with a central CX team
QmeterOur productKiosk, tablet, QR, SMS, WhatsApp, email, webKiosk and tablet app (works offline)Public pricing; Enterprise customMulti-location teams acting branch by branch
InMomentSurveys, reviews, social, calls, chatsKiosk and in-store surveysQuote-basedRetail, service and hospitality brands
QuestionProWeb, email, mobile, offline appOffline app with kiosk modePublic survey plans; CX on requestResearch and CX from one vendor
AlchemerWeb, email, in-app, reviews, socialOffline mode with kiosk settingPublic small-team plans; platform on requestFlexible surveys with many integrations
SurveySparrowEmail, web, embed, QR, social, offline appOffline app with kiosk modePublic; Enterprise on requestSmall and mid-size survey programmes
SurveyMonkeyWeb links, email, embeds, offline appKiosk mode in the Anywhere appPublic team plans; Enterprise on requestOccasional surveys and quick research
Zonka FeedbackEmail, SMS, WhatsApp, web, in-app, QR, kioskTablet kiosk app (offline)Quote-based; 14-day trialMid-market multichannel programmes

All product and company names on this page are trademarks of their respective owners. Qmeter is not affiliated with, sponsored by or endorsed by any vendor listed; names are used only to identify the products compared. Vendor details summarise each vendor's own website as of September 2026 — features, packaging and prices change, so verify current details with the vendor before deciding. Qmeter details are our published product facts.

Why teams compare

Why teams look for a Qualtrics alternative

Qualtrics is a capable suite, and many programmes run well on it. These are reasons buyers commonly give when they start comparing — each one is something to check, not a verdict.

Scope bigger than the job

A suite that covers customer, employee and market research is valuable when you use all of it. If your programme is a handful of transactional surveys, check whether a focused tool covers the same ground with less to configure.

Price you can plan

Every package on the Qualtrics pricing page carries a 'Request pricing' button, and the website describes paying for planned usage. Some finance teams are comfortable with that; others want figures before a sales cycle. Ask every vendor how cost grows with responses, users and locations.

Who runs it day to day

Advanced survey logic and analysis are strengths for research teams. If the people running the programme are operations or branch managers rather than analysts, check how much training and administration each option needs.

Feedback at the point of service

Qualtrics offers an offline app with a kiosk mode, according to its website. Teams whose feedback happens at counters, receptions and exits should compare kiosk set-up, device monitoring and what happens after a low score on site.

Alternatives

The alternatives, one by one

Each profile sums up what the vendor says about its own product, who it suits and one thing worth knowing before you book a demo.

Medallia

Enterprise CX platform

Medallia is an enterprise experience platform that analyses feedback from hundreds of signals — surveys, speech, social, digital and video — with text, speech and acoustic analytics on top. It includes role-based reporting for unlimited users, alerting, case management and closed-loop workflows, plus a location-based operations solution that sends real-time feedback and alerts to frontline managers through a mobile app. Medallia prices on its own Experience Data Record (EDR) model in annual tiers, rather than by responses or users.

Good fit: Large enterprises that analyse contact-centre speech, digital and survey signals at scale, with a central CX team running the programme.

Worth knowing: EDR pricing is quote-based: the pricing page explains the model but publishes no figures.

According to the Medallia website, September 2026.

QmeterOur product

Multi-location feedback platform

Qmeter is the customer feedback platform we build. It is designed for continuous, transaction-based feedback in multi-location businesses rather than for research projects: a short survey runs on kiosks and tablets at the point of service and on QR, SMS, WhatsApp, email and web, in 100+ languages. AI analyses comments and sentiment, low scores become tickets with owners, SLA timers and escalation, and branches are compared on NPS, CSAT and the SLI score. Prices are public, and the 14-day free trial includes every channel.

Good fit: Teams whose priority is acting on service feedback location by location, with a platform they can launch in a day.

Worth knowing: Qmeter is not a research suite — there is no conjoint analysis or advanced statistical tooling, so research teams should keep a specialist tool.

Qmeter's published product facts, September 2026.

Qmeter ticket opened from a low rating: status, priority, SLA and the reply sent to the customer

InMoment

Enterprise CX platform

InMoment describes itself as a human experience management AI and data platform. Its XI Platform is organised around four steps — Listen, Report, Analyze and Improve — and combines surveys with ratings and reviews, social media, calls, chats, spend and usage data. InMoment says it serves more than 3,000 brands across retail, financial services, healthcare, restaurants, hotels and other sectors, and packages its products as Integrated CX, customer feedback surveys, conversational intelligence, reputation management, digital listening and employee feedback.

Good fit: Retail, service and hospitality brands that want survey feedback, reviews and contact-centre conversations analysed together.

Worth knowing: Plans are listed by name only; pricing is agreed with the sales team.

According to the InMoment website, September 2026.

QuestionPro

Survey and CX platform

QuestionPro is a survey platform with separate products for research, customer experience and employee experience. Its survey plans are priced publicly — including a free Essentials plan limited to 200 responses per survey and paid per-user plans — while the CX and employee-experience products are priced on request. For in-person collection, QuestionPro's offline app runs surveys on iOS and Android phones and tablets in a kiosk mode that locks the device, loops the survey after each response and restarts it after a period of inactivity.

Good fit: Teams that want research-grade surveys and a CX programme from one vendor, with the option to start on a free or self-serve plan.

Worth knowing: The CX product itself is quote-based; only the survey plans carry public prices.

According to the QuestionPro website, September 2026.

Alchemer

Survey and feedback platform

Alchemer groups its product into four parts: Compass for listings and local pages, Collect for surveys, in-app feedback, reviews and social monitoring, Connect for 400+ integrations and workflow automation, and Clarity for dashboards and AI sentiment analysis. It reports 11,000+ customers in more than 80 countries and names multi-location businesses among its core audiences. Individual and small-team plans have public prices and a 7-day free trial, and its offline mode includes a kiosk setting that reloads the survey after each response.

Good fit: Teams that want flexible surveys with strong integrations, self-serve pricing to start and room to grow into a platform plan.

Worth knowing: The Business Platform plan is priced through sales, and Alchemer's help centre notes that offline kiosk mode has fewer options than the online version.

According to the Alchemer website, September 2026.

SurveySparrow

Survey and CX platform

SurveySparrow describes itself as an AI-powered customer feedback platform for surveys, forms and research, with AI follow-up questions, sentiment analysis and a CX suite covering NPS, CSAT and CES. Surveys are shared by email, web link, embed, QR code and social media, and an offline app with kiosk mode collects responses without internet and resets between respondents. It can also turn survey responses into tickets and trigger automated workflows. Most plans, including a free plan, carry public prices; Enterprise is quoted.

Good fit: Small and mid-size teams that want engaging, mobile-first surveys with public pricing and basic ticketing.

Worth knowing: The free plan is capped at 75 responses per quarter and three active surveys, so most teams need a paid tier.

According to the SurveySparrow website, September 2026.

SurveyMonkey

Self-serve survey tool

SurveyMonkey is a well-known self-serve survey tool for polls, market research and customer surveys. Its team plans are priced publicly per user, with an Enterprise tier sold through sales. For in-person collection, the SurveyMonkey Anywhere app offers offline surveys and a kiosk mode that locks the device and loops the survey for the next respondent. SurveyMonkey's help centre notes that kiosk mode is being removed from the main SurveyMonkey app and points users to the Anywhere app instead.

Good fit: Teams that run occasional surveys and want a familiar tool they can start using the same day.

Worth knowing: Team plans require at least three users, and pricing for the Anywhere offline app is handled by sales.

According to the SurveyMonkey website, September 2026.

Zonka Feedback

Mid-market feedback platform

Zonka Feedback positions itself as an AI customer feedback and intelligence platform. Surveys run by email, SMS, WhatsApp, website, in-app, QR code and offline kiosk on iPads and Android tablets, and it can also bring in tickets, reviews, chats and calls. AI features include thematic and sentiment analysis, impact analysis against NPS, CSAT and CES, and anomaly alerts, while case management assigns owners and tracks resolution. Zonka reports being trusted by more than 1,000 organisations and offers a 14-day free trial.

Good fit: Mid-size teams that want a broad multichannel survey tool with kiosk support and case management, without an enterprise-suite rollout.

Worth knowing: Pricing is custom, based on feedback volume, scale and CX goals — the pricing page shows no figures.

According to the Zonka Feedback website, September 2026.

Qualtrics competitors

Qualtrics competitors by category

Qualtrics competes in several markets at once, so its competitors depend on which part of the suite you use. Summarised from each vendor's website, September 2026.

If you use Qualtrics forClosest competitorsWhat to compare
Enterprise customer experience (CX)Medallia, InMomentSignal coverage (surveys, contact centre, digital, reviews), governance, implementation effort and the pricing model.
Market and academic researchQuestionPro, Alchemer, SurveyMonkeySurvey logic, panels, analysis tools, user seats and whether plans are priced publicly.
Mid-market multichannel feedbackZonka Feedback, SurveySparrowChannels, kiosk mode, case or ticket management, and trial or free-plan options.
Feedback across many physical locationsQmeter, Zonka FeedbackKiosk and QR set-up, offline capture, device monitoring, routing of low scores to each location and branch comparison.

For the two best-known enterprise suites compared directly, see Medallia alternatives, which includes a Medallia vs Qualtrics table.

Customer experience

Qualtrics alternatives for customer experience teams

Most teams searching for a Qualtrics alternative run a customer experience programme rather than academic research. For CX, three questions decide the shortlist.

Which signals must be in one place?

If contact-centre conversations, digital behaviour and social data are central, the like-for-like options are enterprise suites such as Medallia and InMoment. If the programme is built on transactional surveys — NPS, CSAT and effort — a focused feedback platform is usually enough.

What happens after a low score?

Ask each vendor to show a negative answer turning into a task with an owner, a deadline and an escalation path. In Qmeter that is a ticket with SLA timers — see closed-loop ticketing.

Where are your customers when they answer?

Digital-first businesses can rely on email, web and in-app surveys. Banks, retailers, clinics and public services also need kiosks, tablets and QR codes on site — check offline capture and device monitoring, not only a kiosk mode.

How to choose

How to choose a Qualtrics alternative

Six questions that narrow a long list down to two or three demos.

Where does your feedback happen?

If most customer contact is digital, a strong survey or CX suite will cover it. If it happens at counters, receptions and exits, shortlist platforms with a real kiosk mode, QR codes at the point of service and offline capture — see how a feedback kiosk works.

Who has to act on it?

A central CX or research team needs analysis depth. Branch and store managers need alerts, tickets with owners and SLA timers, and a view of their own location next to its peers. Ask each vendor to show a low score turning into a resolved task.

Which signals do you need?

Contact-centre speech, chat transcripts and social listening point to an enterprise suite. Transactional surveys measuring NPS, CSAT and effort point to a focused feedback platform.

How is it priced?

Check the pricing metric — responses, users, interactions (such as Medallia's EDR), devices or locations — and whether figures are public or quoted. Ask for a three-year total including implementation and services, not only the first-year licence.

How fast can you start?

Ask how long it takes from contract to the first live survey, whether you need consultants or certified admins, and whether a free trial lets you test on real locations before you commit.

Where will your data live?

For banks, healthcare and the public sector, check GDPR tooling, PII masking, audit trails, data residency and on-premise options before features. Qmeter's approach is on the security and GDPR page.

Head-to-head

Qualtrics vs Qmeter, need by need

If Qmeter is on your shortlist, this is how it compares with Qualtrics on the decisions that separate a research suite from a branch-level feedback system.

What you needQualtricsQmeter
Published pricingQuote-based: according to the Qualtrics website, each package carries a 'Request pricing' button, so the price comes from the sales process.Public pricing page — Feedback Responses and Device License prices are listed, Enterprise is priced to scope. 14-day free trial on the full platform.
Time to launchDeep and configurable; ask Qualtrics for a realistic timeline from contract to first live survey, and whether admins or partners are needed.Live in a day. AI builds your first survey from your company profile; channels and dashboards are included from the start.
Physical & kiosk feedbackAn offline survey app with a kiosk mode for tablets, according to the Qualtrics website; the suite is built mainly around digital, contact-centre and research data.Built in. Kiosks and tablets in branches, stores and clinics, plus QR, SMS, email and web — one system for every channel.
Per-response limitsAccording to its pricing page, you pay for planned usage based on metrics you can forecast; check how the price changes as response volume grows.Devices collect unlimited responses; Feedback Responses includes a 5,000-response annual allowance — no per-response metering, and outgrowing it means moving up a plan, not a surprise invoice.
Branch-level featuresA deep research toolkit with automated follow-up workflows, designed around centrally run experience management programmes.Built for multi-location teams: branch-vs-branch comparison, ticket routing to the responsible person, real-time alerts and the SLI score.
Best forLarge organisations running customer, employee and market research on one platform, with dedicated analysts.Multi-location businesses that need feedback collected everywhere and acted on the same day.

Qualtrics details summarise the Qualtrics website as of September 2026; packaging and pricing change, so verify with Qualtrics before deciding. Qmeter details are our published product facts.

When to choose Qualtrics

Qualtrics earned its position. If these describe you, it is likely the better buy:

  • You run a dedicated research team that lives in advanced survey logic, conjoint analysis and statistical tooling.
  • You need one suite spanning customer, employee, product and brand research at enterprise scale.
  • You have the budget and timeline for enterprise procurement, implementation and certified admins.
  • Your organisation already standardises on a large XM ecosystem with consulting partners.

When to choose Qmeter

Qmeter was built for multi-location teams, not research departments. Choose it if:

  • You run branches, stores, clinics or restaurants and need feedback from physical locations — kiosks, tablets and QR, not only email panels.
  • You want pricing you can read before you talk to anyone — on a public page.
  • You want to be live in a day — AI builds your first survey, no consultants required.
  • You need operational features first: branch comparison, ticket routing, real-time alerts.
Switching

Switching from Qualtrics: a migration checklist

Most of the work in a switch is knowing exactly what runs today. Work through these steps before you sign.

  1. List what you actually use

    Separate CX surveys from research projects and employee surveys. Many teams find they only need to move one of the three, and can keep a specialist tool for the rest.

  2. Export history and keep the scales

    Export historical responses and keep NPS, CSAT and effort questions on the same wording and scale, so the trend line survives the change of tool.

  3. Rebuild triggers and routing

    Recreate the triggers that send surveys after transactions, and the alert and follow-up rules behind them. Routing to the right owner is what managers notice first.

  4. Pilot side by side

    Run the new platform on a few locations or journeys next to the current programme for a full reporting cycle, and compare response rates and scores.

  5. Review data protection

    Confirm data residency, role-based access, PII masking, retention and audit logs with your security team before go-live.

  6. Plan the renewal date

    Check notice periods and data-export terms in the current contract, so the pilot ends in time to decide.

Qmeter's 14-day free trial covers the full platform, so a pilot can run on real locations before any contract — see pricing.

FAQ

Frequently asked questions

Short answers to the questions buyers ask most while comparing.

Decide with real data

Test Qmeter on your own locations for 14 days

AI drafts your first survey from your company profile. Collect on kiosks, QR, SMS, email and web, route low scores as tickets, and compare the results with your current programme.

See pricing