Qualtrics alternatives

Best Qualtrics Alternatives & Competitors (2026)

Q: What are the best alternatives to Qualtrics?

The right alternative depends on the job. For enterprise experience management, Medallia and InMoment are the closest peers. For research and survey programmes, QuestionPro, Alchemer, SurveySparrow and SurveyMonkey cover most needs with self-serve plans. For multichannel CX in a mid-size team, Zonka Feedback is a common choice, and for multi-location businesses that need kiosk and digital feedback acted on by each branch, Qmeter — the platform we build — is designed for that job.

Q: What are free or low-cost alternatives to Qualtrics?

According to their websites as of September 2026, QuestionPro offers a free Essentials plan (up to 200 responses per survey), SurveySparrow a free plan (75 responses per quarter) and Alchemer a free plan with a response cap, and all three list paid plans publicly. SurveyMonkey also publishes its team plan prices. Qmeter has no free plan, but offers a 14-day free trial of the full platform and lists its prices on a public pricing page.

Q: How does Qualtrics pricing work?

Qualtrics does not publish prices. According to its website, the pricing page lists customer-experience, employee-experience and research packages — including CX packages for digital owners, CX leaders and location-based industries — each with a 'Request pricing' button, and describes paying for planned usage based on metrics you can forecast.

Q: Which Qualtrics alternative is best for feedback in physical locations?

If feedback happens at counters, receptions and exits, check three things: a kiosk mode that resets and works offline, QR codes at the point of service, and a way to turn low scores into tasks for the location. Qmeter covers all three, with device monitoring and closed-loop ticketing; Zonka Feedback, QuestionPro and SurveySparrow offer kiosk modes in their apps. For dedicated smiley terminals, see our HappyOrNot alternatives guide.

Q: Is SurveyMonkey a good alternative to Qualtrics?

For occasional surveys, polls and quick research, often yes: SurveyMonkey is self-serve with public team pricing. It is a survey tool rather than an experience management suite, so it is a different purchase from Qualtrics' CX or research packages. Our Qmeter vs SurveyMonkey comparison covers when a survey tool is enough and when you need a feedback operation.

Q: Can I migrate my Qualtrics surveys to Qmeter?

Yes. Qmeter's AI builds your first survey from your company profile in about a day, and your existing questionnaires can be recreated during the 14-day trial. Most teams run both platforms in parallel for a period and switch once the results convince them — there is no long contract forcing the decision.

Q: Who should stay with Qualtrics?

Teams whose core job is research: advanced survey design, statistical analysis, employee-experience programmes and brand studies at enterprise scale. If you have dedicated analysts and an enterprise budget, Qualtrics is a strong platform — this guide only argues that businesses running feedback across many physical locations are often better served by a platform built for that.

The main Qualtrics alternatives in 2026 are Medallia and InMoment for enterprise CX, and QuestionPro, Alchemer, SurveySparrow, SurveyMonkey and Zonka Feedback for survey and mid-market feedback programmes. Qmeter — the platform we build — fits multi-location businesses that need feedback from kiosks, QR codes and digital channels acted on branch by branch, with public pricing.

Qualtrics is a leading experience management suite, strongest where research teams need advanced survey design and analysis across customer, employee and brand programmes. Teams look at alternatives when their needs are narrower or different: a simpler survey tool, a price they can see before a sales cycle, or feedback from physical locations that someone must act on the same day. Below are the realistic options, described from each vendor's own website, with a comparison table and the criteria that should decide it. Our own pricing is public if you want a baseline.

See transparent pricing

We build Qmeter, so read this as a vendor's guide. Every competitor fact comes from that vendor's own website as of September 2026, and where another product is the better fit, we say so.

At a glance

Eight platforms side by side

Channels, on-site collection, pricing model and best fit for each option, summarised from the vendors' own websites. Qualtrics is included as the reference point.

Platform	Channels	Kiosk & on-site	Pricing model	Best for
QualtricsReference	Surveys, email, chat, digital, contact centre, social	Offline app with kiosk mode	Quote-based	Enterprise CX, EX and research programmes
Medallia	Surveys, speech, social, digital, video	Kiosks supported as connected devices	Quote-based (EDR model)	Large enterprises with a central CX team
QmeterOur product	Kiosk, tablet, QR, SMS, WhatsApp, email, web	Kiosk and tablet app (works offline)	Public pricing; Enterprise custom	Multi-location teams acting branch by branch
InMoment	Surveys, reviews, social, calls, chats	Kiosk and in-store surveys	Quote-based	Retail, service and hospitality brands
QuestionPro	Web, email, mobile, offline app	Offline app with kiosk mode	Public survey plans; CX on request	Research and CX from one vendor
Alchemer	Web, email, in-app, reviews, social	Offline mode with kiosk setting	Public small-team plans; platform on request	Flexible surveys with many integrations
SurveySparrow	Email, web, embed, QR, social, offline app	Offline app with kiosk mode	Public; Enterprise on request	Small and mid-size survey programmes
SurveyMonkey	Web links, email, embeds, offline app	Kiosk mode in the Anywhere app	Public team plans; Enterprise on request	Occasional surveys and quick research
Zonka Feedback	Email, SMS, WhatsApp, web, in-app, QR, kiosk	Tablet kiosk app (offline)	Quote-based; 14-day trial	Mid-market multichannel programmes

All product and company names on this page are trademarks of their respective owners. Qmeter is not affiliated with, sponsored by or endorsed by any vendor listed; names are used only to identify the products compared. Vendor details summarise each vendor's own website as of September 2026 — features, packaging and prices change, so verify current details with the vendor before deciding. Qmeter details are our published product facts.

Alternatives

The alternatives, one by one

Each profile sums up what the vendor says about its own product, who it suits and one thing worth knowing before you book a demo.

Medallia

Enterprise CX platform

Medallia is an enterprise experience platform that analyses feedback from hundreds of signals — surveys, speech, social, digital and video — with text, speech and acoustic analytics on top. It includes role-based reporting for unlimited users, alerting, case management and closed-loop workflows, plus a location-based operations solution that sends real-time feedback and alerts to frontline managers through a mobile app. Medallia prices on its own Experience Data Record (EDR) model in annual tiers, rather than by responses or users.

Good fit: Large enterprises that analyse contact-centre speech, digital and survey signals at scale, with a central CX team running the programme.

Worth knowing: EDR pricing is quote-based: the pricing page explains the model but publishes no figures.

According to the Medallia website, September 2026.

Medallia alternatives

QmeterOur product

Multi-location feedback platform

Qmeter is the customer feedback platform we build. It is designed for continuous, transaction-based feedback in multi-location businesses rather than for research projects: a short survey runs on kiosks and tablets at the point of service and on QR, SMS, WhatsApp, email and web, in 100+ languages. AI analyses comments and sentiment, low scores become tickets with owners, SLA timers and escalation, and branches are compared on NPS, CSAT and the SLI score. Prices are public, and the 14-day free trial includes every channel.

Good fit: Teams whose priority is acting on service feedback location by location, with a platform they can launch in a day.

Worth knowing: Qmeter is not a research suite — there is no conjoint analysis or advanced statistical tooling, so research teams should keep a specialist tool.

Qmeter's published product facts, September 2026.

See public pricing Closed-loop ticketing

Qmeter ticket opened from a low rating: status, priority, SLA and the reply sent to the customer

InMoment

Enterprise CX platform

InMoment describes itself as a human experience management AI and data platform. Its XI Platform is organised around four steps — Listen, Report, Analyze and Improve — and combines surveys with ratings and reviews, social media, calls, chats, spend and usage data. InMoment says it serves more than 3,000 brands across retail, financial services, healthcare, restaurants, hotels and other sectors, and packages its products as Integrated CX, customer feedback surveys, conversational intelligence, reputation management, digital listening and employee feedback.

Good fit: Retail, service and hospitality brands that want survey feedback, reviews and contact-centre conversations analysed together.

Worth knowing: Plans are listed by name only; pricing is agreed with the sales team.

According to the InMoment website, September 2026.

QuestionPro

Survey and CX platform

QuestionPro is a survey platform with separate products for research, customer experience and employee experience. Its survey plans are priced publicly — including a free Essentials plan limited to 200 responses per survey and paid per-user plans — while the CX and employee-experience products are priced on request. For in-person collection, QuestionPro's offline app runs surveys on iOS and Android phones and tablets in a kiosk mode that locks the device, loops the survey after each response and restarts it after a period of inactivity.

Good fit: Teams that want research-grade surveys and a CX programme from one vendor, with the option to start on a free or self-serve plan.

Worth knowing: The CX product itself is quote-based; only the survey plans carry public prices.

According to the QuestionPro website, September 2026.

Alchemer

Survey and feedback platform

Alchemer groups its product into four parts: Compass for listings and local pages, Collect for surveys, in-app feedback, reviews and social monitoring, Connect for 400+ integrations and workflow automation, and Clarity for dashboards and AI sentiment analysis. It reports 11,000+ customers in more than 80 countries and names multi-location businesses among its core audiences. Individual and small-team plans have public prices and a 7-day free trial, and its offline mode includes a kiosk setting that reloads the survey after each response.

Good fit: Teams that want flexible surveys with strong integrations, self-serve pricing to start and room to grow into a platform plan.

Worth knowing: The Business Platform plan is priced through sales, and Alchemer's help centre notes that offline kiosk mode has fewer options than the online version.

According to the Alchemer website, September 2026.

SurveySparrow

Survey and CX platform

SurveySparrow describes itself as an AI-powered customer feedback platform for surveys, forms and research, with AI follow-up questions, sentiment analysis and a CX suite covering NPS, CSAT and CES. Surveys are shared by email, web link, embed, QR code and social media, and an offline app with kiosk mode collects responses without internet and resets between respondents. It can also turn survey responses into tickets and trigger automated workflows. Most plans, including a free plan, carry public prices; Enterprise is quoted.

Good fit: Small and mid-size teams that want engaging, mobile-first surveys with public pricing and basic ticketing.

Worth knowing: The free plan is capped at 75 responses per quarter and three active surveys, so most teams need a paid tier.

According to the SurveySparrow website, September 2026.

SurveyMonkey

Self-serve survey tool

SurveyMonkey is a well-known self-serve survey tool for polls, market research and customer surveys. Its team plans are priced publicly per user, with an Enterprise tier sold through sales. For in-person collection, the SurveyMonkey Anywhere app offers offline surveys and a kiosk mode that locks the device and loops the survey for the next respondent. SurveyMonkey's help centre notes that kiosk mode is being removed from the main SurveyMonkey app and points users to the Anywhere app instead.

Good fit: Teams that run occasional surveys and want a familiar tool they can start using the same day.

Worth knowing: Team plans require at least three users, and pricing for the Anywhere offline app is handled by sales.

According to the SurveyMonkey website, September 2026.

Qmeter vs SurveyMonkey

Zonka Feedback

Mid-market feedback platform

Zonka Feedback positions itself as an AI customer feedback and intelligence platform. Surveys run by email, SMS, WhatsApp, website, in-app, QR code and offline kiosk on iPads and Android tablets, and it can also bring in tickets, reviews, chats and calls. AI features include thematic and sentiment analysis, impact analysis against NPS, CSAT and CES, and anomaly alerts, while case management assigns owners and tracks resolution. Zonka reports being trusted by more than 1,000 organisations and offers a 14-day free trial.

Good fit: Mid-size teams that want a broad multichannel survey tool with kiosk support and case management, without an enterprise-suite rollout.

Worth knowing: Pricing is custom, based on feedback volume, scale and CX goals — the pricing page shows no figures.

According to the Zonka Feedback website, September 2026.

How to choose

How to choose a Qualtrics alternative

Six questions that narrow a long list down to two or three demos.

Where does your feedback happen?

If most customer contact is digital, a strong survey or CX suite will cover it. If it happens at counters, receptions and exits, shortlist platforms with a real kiosk mode, QR codes at the point of service and offline capture — see how a feedback kiosk works.

Who has to act on it?

A central CX or research team needs analysis depth. Branch and store managers need alerts, tickets with owners and SLA timers, and a view of their own location next to its peers. Ask each vendor to show a low score turning into a resolved task.

Which signals do you need?

Contact-centre speech, chat transcripts and social listening point to an enterprise suite. Transactional surveys measuring NPS, CSAT and effort point to a focused feedback platform.

How is it priced?

Check the pricing metric — responses, users, interactions (such as Medallia's EDR), devices or locations — and whether figures are public or quoted. Ask for a three-year total including implementation and services, not only the first-year licence.

How fast can you start?

Ask how long it takes from contract to the first live survey, whether you need consultants or certified admins, and whether a free trial lets you test on real locations before you commit.

Where will your data live?

For banks, healthcare and the public sector, check GDPR tooling, PII masking, audit trails, data residency and on-premise options before features. Qmeter's approach is on the security and GDPR page.

Head-to-head

Qualtrics vs Qmeter, need by need

If Qmeter is on your shortlist, this is how it compares with Qualtrics on the decisions that separate a research suite from a branch-level feedback system.

What you need	Qualtrics	Qmeter
Pricing transparency	Quote-based. Contracts are negotiated and typically reported at five-figure annual levels for XM suites — you find out your price after the sales cycle.	Public pricing page — Web Feedback and Device License prices are listed, Enterprise is priced to scope. 14-day free trial on the full platform.
Time to launch	Deep and configurable, but implementations are often measured in weeks or months, frequently with certified admins or consultants.	Live in a day. AI builds your first survey from your company profile; channels and dashboards are included from the start.
Physical & kiosk feedback	Primarily digital collection — web, email, apps. In-location feedback hardware is not the core of the product.	Built in. Kiosks and tablets in branches, stores and clinics, plus QR, SMS, email and web — one system for every channel.
Per-response limits	Plans are typically metered by responses and seats, so listening to more customers can raise the bill.	Devices collect unlimited responses; Web Feedback includes a transparent 5,000-response annual allowance — no per-response metering, and outgrowing it means moving up a plan, not a surprise invoice.
Branch-level features	A deep research toolkit; action workflows exist but are geared to large, centrally run XM programmes.	Built for multi-location teams: branch-vs-branch comparison, ticket routing to the responsible person, real-time alerts and the SLI score.
Best for	Fortune-500 research and employee-experience teams with dedicated analysts and enterprise budgets.	Multi-location businesses that need feedback collected everywhere and acted on the same day.

Qualtrics details reflect publicly available information and commonly reported customer experiences as of mid-2026; packaging and pricing change, so verify with Qualtrics before deciding. Qmeter details are our published product facts.

When to choose Qualtrics

Qualtrics earned its position. If these describe you, it is likely the better buy:

You run a dedicated research team that lives in advanced survey logic, conjoint analysis and statistical tooling.
You need one suite spanning customer, employee, product and brand research at enterprise scale.
You have the budget and timeline for enterprise procurement, implementation and certified admins.
Your organisation already standardises on a large XM ecosystem with consulting partners.

When to choose Qmeter

Qmeter was built for multi-location teams, not research departments. Choose it if:

You run branches, stores, clinics or restaurants and need feedback from physical locations — kiosks, tablets and QR, not only email panels.
You want pricing you can read before you talk to anyone — on a public page.
You want to be live in a day — AI builds your first survey, no consultants required.
You need operational features first: branch comparison, ticket routing, real-time alerts.

FAQ

Frequently asked questions

Short answers to the questions buyers ask most while comparing.

What are the best alternatives to Qualtrics?›

What are free or low-cost alternatives to Qualtrics?›

How does Qualtrics pricing work?›

Which Qualtrics alternative is best for feedback in physical locations?›

Is SurveyMonkey a good alternative to Qualtrics?›

Can I migrate my Qualtrics surveys to Qmeter?›

Who should stay with Qualtrics?›

Keep comparing

Related guides and next steps

Product pages, pricing and the other alternatives guides, written in the same honest format.

Medallia alternatives HappyOrNot alternatives Qmeter vs SurveyMonkey Feedback kiosk NPS software CSAT software Customer satisfaction survey software Transparent pricing Closed-loop ticketing

Decide with real data

Test Qmeter on your own locations for 14 days

AI drafts your first survey from your company profile. Collect on kiosks, QR, SMS, email and web, route low scores as tickets, and compare the results with your current programme.

See pricing