Qmeter is a passenger feedback system for airports: smiley terminals at washrooms, security and gates, QR codes and post-flight SMS on one platform. A low score opens a ticket for the cleaning or terminal team the moment it is tapped, so the problem is fixed while passengers are still in the building.
Built for multi-terminal hubs and regional airports alike. Runs on standard tablets, keeps collecting when the network drops, speaks 100+ languages and can be deployed on your own servers.
20 minutes on a demo airport account, with your zones. No preparation needed.
A passenger feedback system asks passengers one short question at the points that shape their trip, and tells the team in charge of each zone what needs fixing now.
How airports measure across the whole journey: the full guide.
An honest answer before you book a call.
Four steps, one platform. The screens below are the live product on a demo airport account.
Smiley terminals at washroom exits, security and baggage reclaim, QR codes at gates and lounges, and an SMS after departure. One survey template runs on all of them, in 100+ languages.
Each terminal reports its online status, battery and today's ratings. A device that goes quiet or runs low is flagged the same day, so a gate never goes silent for a week.
A bad washroom rating opens a cleaning ticket for the facilities supervisor, with first-response and resolution timers. The team records what they did and the loop closes on the record. More on closed-loop ticketing.
SLI, CSAT and NPS per zone show where service breaks and whether last week's fix held. Put terminals, hours and airports side by side.
Dashboard and ticket screens are the live Qmeter product on a demo account with illustrative data; survey screens show a sample client brand.
See these screens with your own zones and terminals.A 20-minute demo on a demo airport account. No preparation needed.
One question, one tap, one record against that zone and hour.
Smiley terminalOne-tap smiley terminals at every washroom exit. A low score sends the cleaning team before the next flight arrives.
Washroom feedback guide →
Smiley terminalA terminal beside the tray area scores the wait and the courtesy of the screening, by lane and hour.
Queue time guide →
QR codeA QR code at the gate seating or a lounge tablet asks about comfort, cleanliness and announcements while passengers wait.
Passenger survey questions →
SMSA short SMS after the flight asks about the whole airport experience, with an NPS question and room for comments.
NPS software →A starting point for eight airport zones. Every answer carries its zone and hour, and every low score goes to the person who can fix it.
| Zone | Ask | Where | Low score alerts | Respond within |
|---|---|---|---|---|
| Kerb & parkingASQ category: Access | “How easy was it to get to the terminal today?” | QR codes at entrances and parking pay stations | Landside operations | Same shift |
| Check-inASQ category: Check-in | “How was your check-in wait today?” | Terminal just past the counters and bag drop | Terminal duty manager | 30 minutes |
| Passport controlASQ category: Passport & ID control | “How was your passport check today?” | Terminal just after the booths and e-gates | Border services liaison | Same day |
| SecurityASQ category: Security | “How was your security check today?” | Terminal at the tray recompose tables | Security supervisor of that lane | 15 minutes |
| WashroomsASQ category: Airport facilities | “How clean is this washroom?” | Terminal at each washroom exit | Cleaning supervisor | 15 minutes |
| Gates & loungesASQ category: Airport environment | “How comfortable is your wait at the gate?” | QR codes on seating and side tables, a tablet in lounges | Terminal duty manager or lounge manager | 30 minutes |
| Baggage reclaimASQ category: Arrival services | “How was your wait at baggage reclaim?” | Terminal beside each belt | Baggage services duty manager | 30 minutes |
| Whole journeyASQ category: All eight categories | “How likely are you to recommend our airport to a friend?” | SMS or email after the flight | Passenger experience team | 1 business day |
Response times are suggested starting points; you set your own rules for each zone.
Eight zones with one-tap follow-up reasons, terminal placement and alert rules, in a 4-page PDF.
Product facts, not promises. Everything here is in the platform today.
Kiosk mode with auto-reset, on a wall mount or floor stand.
Learn more →Keeps collecting without Wi-Fi and syncs when back online.
Learn more →Online status, battery and today's ratings for every device.
Learn more →SLI, CSAT and NPS by zone, terminal and time slot.
Learn more →Low scores become tickets with timers, escalation and an audit trail.
Learn more →Passengers pick their language, including Arabic.
Learn more →The same templates and dashboard as the terminals.
Learn more →Run Qmeter on your own servers when data must stay in-house.
Learn more →Send tickets and scores to the systems your teams already use.
Learn more →ACI’s Airport Service Quality (ASQ) programme runs quarterly survey waves at more than 400 airports in over 110 countries and scores 34 service attributes across eight categories. Qmeter maps every touchpoint to those same eight categories and measures them continuously, every day between the official waves.
Kerb, parking and public-transport arrival. QR points at entrances catch the journey’s first score.
Queue time and counter courtesy per airline and hour slot, measured right in the check-in hall.
Border queue and officer interaction, captured seconds later while the experience is fresh.
Speed, courtesy and clarity of the screening, scored at the recompose tables just beyond it.
Wayfinding and signage scores that map to the exact zones where passengers get lost.
Washrooms, seating, shops and Wi-Fi: the smiley feedback terminal’s home ground.
Cleanliness, ambience, noise and temperature: the scores that frame every other touchpoint.
Immigration, baggage reclaim and the arrivals hall. The last impression, measured in place.
Find the failing zone this morning and dispatch the fix today, instead of reading about it after the quarter. Survey design, question wording, sample sizes and analysis are covered step by step in our guide on how to run a passenger satisfaction survey.
ASQ (Airport Service Quality) is a programme of ACI, Airports Council International. Qmeter is an independent platform, not affiliated with, endorsed by or certified by ACI, that supports an airport’s own continuous measurement alongside the official ASQ surveys.
Three ways airports hear their passengers, and where each one usually stops.
| Qmeter | Typical alternatives | |
|---|---|---|
| When you find out | The moment a passenger taps, per zone and hour | Survey waves report after the period is over; button terminals report quickly but in a separate portal |
| What happens after a low score | A ticket for the zone owner with SLA timers and an audit trail | Usually a dip on a dashboard or an email alert, followed up somewhere else |
| Depth of the answer | A smiley first, then an optional reason, comment or voice note | Button terminals stop at the face; survey programmes go deep but only a few times a year |
| Channels | Terminals, QR, SMS, web and email on one template | On-site and digital feedback often live in separate tools |
| Hardware and hosting | Standard tablets; cloud or your own servers | Proprietary terminals are common; on-premise hosting is rare |
General observations about product categories, not claims about any named vendor. For a one-to-one comparison see the HappyOrNot alternative page.
No big-bang rollout. Start where passengers complain most and let your own data make the case.
Pick one zone, for example the washrooms of one terminal. We set up the survey, the terminals and the ticket rules with your team.
Low scores reach the facilities supervisor, tickets close on the record, and you see the zone's score move.
Add security, gates and the post-flight SMS, or stop. The decision rests on your data, not on a sales deck.
A tap on a smiley needs no personal data. When a survey asks for more, the platform treats it as a liability to protect.
Terminal ratings carry no personal data; contact fields are optional.
Run Qmeter inside your own infrastructure with the same features.
Email and phone are masked; revealing them needs a permission and is logged.
Deletion requests and retention-based anonymisation are built in.
The full picture, including deployment options, is on the security & GDPR page.
A passenger feedback system collects short ratings from passengers at the points that shape their trip (washrooms, security, gates, baggage reclaim, arrivals) and routes problems to the team that owns each zone. Qmeter runs it on smiley terminals, QR codes, SMS, web and email, with every answer tied to a zone and an hour.
The full journey, the metrics and how to measure between ASQ waves.
→How to run the survey step by step: touchpoints, questions, scales, sample size and analysis.
→Placement, questions and the cleaning dispatch loop.
→Kiosk mode, offline capture and device monitoring in detail.
→A hedged, one-to-one comparison for teams evaluating smiley terminals.
→SLA timers, escalation chains, root causes and the audit trail.
→Tell us your zones and we will show you how one of them runs on Qmeter: terminals, tickets and the dashboard, on a demo airport account, in 20 minutes.