Feature — Campaigns

SMS & email feedback survey campaigns

Q: How do email survey campaigns work in Qmeter?

Choose the email channel in the campaign wizard, write a subject line and message, select recipients and a survey template, then review and launch. Open and click tracking starts the moment the campaign is sent, and results sit next to every other channel in Qmeter analytics — never in a separate silo.

Q: Can I send campaigns from my own email address and SMS sender ID?

Yes. Campaigns send through your own SMTP server and SMS gateway, configured once in Company Settings — including your SMS sender ID. Test emails and test SMS messages let you verify the setup before your first launch, so customers always see your name, not a shared short code.

Q: How do I target only detractors or at-risk customers?

Build a customer segment with rules — for example, a low NPS in the last 30 days plus open complaint tickets — and select that segment as the campaign audience. Segments are the standard way to run win-back campaigns; see detractor in our glossary for how the group is defined.

Q: Do SMS or email campaigns get more survey responses?

It depends on your audience and message. SMS is typically read sooner and suits short surveys; email carries more context and suits longer questionnaires. Because Qmeter runs both from the same three-step wizard, many teams send both and compare open and click rates before settling on a mix.

A feedback campaign sends bulk SMS or email survey invitations to your customer list, then tracks delivery, opens and clicks so you know exactly who responded. Qmeter builds one in a three-step wizard — Setup, Review, Launch — and every response lands in the same dashboard as your QR, web and kiosk feedback.

Target rule-based customer segments, send from your own SMTP server and SMS sender ID, and turn a silent customer base into measurable feedback.

See pricing

1000+companies use Qmeter

2M+feedbacks collected

15+years in customer experience

The wizard

Three steps from customer list to launched campaign

No marketing automation degree required. The campaign wizard walks you through Setup, Review and Launch — in that order, every time.

Setup

Pick SMS or email, write the subject and message, choose recipients and attach the survey template your invitation links to.

Review

Check channel, audience, message and template on one screen before anything goes out. Catch the typo now — not in a few hundred inboxes.

Launch

Send the campaign. From the moment it leaves, delivery, open and click figures build up on the campaign itself — no extra tooling.

Invitations link to surveys built in Qmeter's drag-and-drop template builder — with AI translation into 100+ languages when your customers don't all speak the same one.

Targeting

Send to segments, not spreadsheets

Campaigns pull their audience from rule-based customer segments — groups that update themselves as scores and tickets change.

Define a segment once — for example “low NPS in the last 30 days and more than two open tickets” — and use it as the recipient list for any campaign. It is the difference between blasting everyone and quietly winning back a detractor before they churn. New to the concept? Start with customer segmentation in our glossary.

NPS 0–6 · last 30 days

Win back detractors

Reach unhappy customers with a short follow-up survey while the experience is still fresh — before they leave quietly.

Low NPS + open tickets

Protect at-risk customers

Customers with a low score and unresolved complaints are your highest churn risk. A targeted campaign shows them someone noticed.

No feedback in 90 days

Re-engage quiet customers

Silence is not satisfaction. A one-question pulse tells you whether quiet customers are happy or already halfway out.

When a campaign reply is negative, Qmeter's generation rules can turn it into a tracked ticket automatically — see feedback ticketing for the full close-the-loop flow.

Tracking

Know who opened, who clicked, who answered

A campaign you can't measure is just hope with a send button. Qmeter tracks the funnel from the moment you launch.

Delivery, open and click metrics per campaign — spot a weak subject line or a bad send time immediately.
Every completed survey lands in the shared Feedbacks inbox with sentiment, customer context and channel attached.
Slice campaign responses by branch, service or score in the Report Builder, or ask the AI Analyst — both live in Qmeter analytics.

Full coverage

Campaigns cover the customers your locations miss

On-site channels only hear from customers who are standing in front of them. Campaigns close the gap.

Multi-location operators — like the store chains on our retail feedback page — run all four together, so the same customer can be heard at the till, at the kiosk and in a follow-up SMS a day later. The result is omnichannel feedback collection in one system, not four tools taped together.

After the visit

SMS & email campaigns

Bulk invitations reach customers once they have left — the follow-up your on-site channels can never send.

On the spot

QR & web surveys

A shareable link or QR code on receipts, tables and posters captures feedback at the moment of experience.

In branch

Kiosk devices

Tablets and kiosks collect feedback in branches and stores — and keep collecting offline, syncing when the connection returns.

Everywhere else

External feedback

Phone calls, walk-ins and social mentions are logged by your operators, so no customer voice lives outside the dashboard.

Deliverability

Your sender identity, your gateway

Campaigns send through your infrastructure, not a shared pool — configured once in Company Settings.

Email goes out via your own SMTP server; SMS via your gateway — provider, keys and sender ID are all yours.
Customers see your brand name on the message, not an anonymous short code they will ignore or distrust.
Fire a test email or test SMS from settings to verify the connection before your first real launch.

The ROI

Feedback volume per euro spent

The question for any outreach budget: how many customer voices does a euro buy? Here is the campaign answer — sourced where a number exists, hedged where it doesn’t.

The silent ones

The riskiest customers are the ones who never complain — they simply stop coming. Campaigns reach the people who never stand in front of a kiosk or scan the QR on a receipt, before their silence becomes churn.

the customers you never hear

Minutes

One campaign reaches an entire segment in minutes; the same outreach by phone takes staff-days. Teams typically save the calls for the follow-up that matters and let the wizard do the asking at scale.

vs manual outreach

Your rates

Invitations go out through your own SMTP server and SMS gateway, at your provider's prices, under your sender ID. Platform pricing stays flat and public — so the cost of each additional response typically falls as volume grows.

Own SMTP & SMS gateway

Platform pricing is flat and public — Web Feedback from €500/year, Device License from €50/device/month — and messages travel through your own gateway at your provider’s rates. Cost per collected feedback is arithmetic you can do before you launch: see transparent pricing.

FAQ

SMS & email campaigns, answered

Short, honest answers. For anything else, talk to our team.

What is an SMS feedback survey campaign?›

It is a bulk SMS send that invites a chosen list of customers to complete a short survey through a link. In Qmeter you pick recipients, write the message, attach a survey template and launch — then delivery and click figures show exactly how the campaign performed, and every response lands in the same feedback inbox as your other channels.

How do email survey campaigns work in Qmeter?›

Can I send campaigns from my own email address and SMS sender ID?›

How do I target only detractors or at-risk customers?›

Do SMS or email campaigns get more survey responses?›

Keep exploring

Get started

Turn your customer list into measurable feedback

Launch your first SMS or email survey campaign with Qmeter. AI builds your first survey from your company profile — 14-day free trial, no credit card.