Survey templates

Most survey templates online are a list of questions. That is the easy part. What decides whether a survey produces useful results is everything around the questions: which scale to use, how short the kiosk version must be, which moment to ask at, how to segment the results and what happens when a customer gives a low score. Every template in this library therefore follows the same structure:

1. The full version — six to twelve questions, each with its answer type (0–10 scale, 1–5 smileys, stars, multiple choice, open text) and a note on why it is there.
2. The short version — three questions for a kiosk or tablet, where people answer on their way out.
3. When and where to run it — the right channel for each moment: kiosk at the exit, QR code on the table, SMS after the visit, email after the stay.
4. How to analyse it — the headline metric, a worked example and the segments that matter (location, staff, shift, visit type).
5. Closing the loop — alerts, tickets and response targets for low scores.

The templates are written for organisations that serve people in person as well as online — branches, stores, clinics, hotels, airports and public service centres — but they work just as well for purely digital services.

Start here if you need one survey for the whole business, or an always-open feedback form:

• Customer satisfaction survey template — Ten questions that measure overall satisfaction, the drivers behind it and intent to return — with a three-question kiosk version.
• Customer feedback form template — A general-purpose feedback form for any service business: rating, topic, comment and optional contact details.

Each metric answers a different question. Net Promoter Score measures loyalty, CSAT measures satisfaction with a single interaction, and customer effort score measures how easy it was to get something done. If you are not sure which one you need, our comparison of NPS, CSAT and CES explains the difference, and the explainers on NPS, CSAT and customer effort score go deeper.

• NPS survey template — The 0–10 recommendation question with the follow-ups that turn a Net Promoter Score into actions.
• CSAT survey template — A transaction-level satisfaction survey on a 1–5 scale, built to be answered in under a minute.
• Customer effort score (CES) survey template — Measures how easy it was to get something done — ideal after support contacts, applications and returns.
• Employee NPS (eNPS) survey template — An anonymous pulse survey for staff built around the recommend-as-a-place-to-work question.

Industry templates use the same metrics but ask about the moments that matter in that setting — waiting and communication in a clinic, cleanliness and room comfort in a hotel, product availability in a store, touchpoints in an airport terminal:

• Patient satisfaction survey template — Questions for clinics and hospitals covering access, waiting, communication, respect and cleanliness.
• Hotel guest satisfaction survey template — Covers arrival, room, cleanliness, food and beverage, staff and value — for in-stay and post-stay use.
• Restaurant feedback form template — A table-side form for food, service, speed and atmosphere that guests finish before the bill arrives.
• Retail store customer feedback template — An exit survey for stores: product availability, staff help, checkout queue and store condition.
• Airport passenger satisfaction survey template — Touchpoint questions for check-in, security, washrooms, gates and wayfinding, ready for kiosks and QR codes.
• Citizen satisfaction survey template — For government service centres: waiting time, staff courtesy, clarity and whether the request was resolved.
• Event feedback survey template — For conferences, exhibitions and public events: content, speakers, venue, organisation and intent to return.
• Washroom feedback template — A one-tap cleanliness rating with an issue picker that sends cleaning teams to the right washroom in minutes.

• You want one number for management: start with the NPS survey template for loyalty, or the CSAT survey template for day-to-day service quality.
• You run locations and want to compare them: use the industry template closest to your business; all of them include a kiosk version and location-level analysis.
• Customers come to you to complete a task (applications, payments, returns, support): add the customer effort score template.
• You want customers to be able to reach you at any time: publish the customer feedback form template alongside your survey.
• You want to hear from your own staff: use the employee NPS template.

Whatever you choose, keep the first question identical across every channel and location. That single shared question is what makes kiosk, QR, SMS and email results comparable. For more question ideas by goal, see the best customer feedback survey questions.

Every template here can be rebuilt in a few minutes with Qmeter's drag-and-drop Template Builder, which includes smiley, star and 0–10 rating components, choice and text questions, media and voice feedback, and show-if logic. A published template can run on kiosks (online or offline), QR codes, SMS and email campaigns and web links at the same time, in more than 100 languages, with real-time alerts and automatic follow-up tickets for low scores. You can try it during the 14-day free trial, or see how it works for feedback kiosks, NPS and CSAT.