A tourism authority measures visitor satisfaction continuously, where visitors actually are: arrivals and departures halls, border crossings, visitor centres, attraction exits, hotel lobbies and event venues. Qmeter runs one multilingual survey across all of them and keeps the data in the country.
For ministries and boards of tourism, destination management organisations, free zones and city authorities that report on the visitor experience.
Qmeter runs multilingual visitor feedback for cultural institutions in Abu Dhabi and passenger feedback programmes mapped to the airport journey.
A named person at Qmeter replies within one business day, in Arabic or English.
Tourism boards around the world publish visitor satisfaction results from airport exit surveys. The gap is between the quarterly report and the day the problem occurred.
Quarterly visitor satisfaction reports are built from samples collected at the airport. The same questions asked continuously, at every site, give the report a larger base and the authority a day-by-day view of what moved the number.
A slow taxi queue, a closed visitor centre or a rude ticket desk is remembered as the city. Measuring at each site shows which operator, which site and which hour, so the authority can act with evidence rather than anecdotes.
Visitors from the Gulf, South Asia, Europe, China and Russia will not fill in an English form. One tap on a face needs no language, the follow-up appears in the visitor's language, and comments are translated for the team.
The authority owns the questions; operators and sites run them on kiosks, QR codes and SMS. Results roll up by site, operator, market and season.
Kiosks at arrivals and departures, QR codes at the border lane, the visitor centre desk, the attraction exit and the hotel reception; an SMS or email after the trip for visitors who opted in.
A low rating at a site opens a case for the site operator with a deadline, and escalates to the authority if it is not resolved. The record of what was done is part of the data, as on the closed-loop ticketing page.
Scheduled reports by week, month, season and event, broken down by visitor market, site and operator, exportable for the authority's own publications.
One platform with role-based views: the authority sees the destination; an operator sees its own sites.
Satisfaction by site, market and period on one screen, with the trend over the season and the comments behind the score. Filters by site, operator, channel and language make the weekly review a short meeting.
One survey template carries all languages. Add a language in the translation tab, review it, and every kiosk and QR code at every site serves it the same minute.
Each touchpoint gets the channel that fits it; all of them feed the same dashboard.
Kiosks after passport control and before departure; QR codes in the baggage hall and the taxi queue. Aligned with the airport passenger journey described on our airports page.
A kiosk at the exit and a QR code on the ticket, so each site is compared on equal terms.
A QR code in the room and an SMS after check-out; results per property for the licensing authority.
A survey per event or season with its own report, compared with the previous edition.
Short, honest answers. For a walkthrough with your own sites and markets, talk to our team.
Most publish results from exit surveys collected at the airport, by season and visitor market. Continuous measurement adds the same questions at every site, every day, so the published number has a larger base and the authority sees what changed it.
Passenger feedback from check-in to gate, aligned with ASQ categories.
→Satisfaction measurement for Hajj and Umrah service providers.
→One survey in every language your visitors speak.
→Visitor feedback at gallery and exhibition exits.
→Guest feedback from reception to check-out.
→The platform inside your own infrastructure.
→Run the survey in one arrivals hall or one visitor centre for a season, then extend it to every site on the same dashboard. In-country hosting and on-premise deployment are available.